iLL Manors Print Platform: Advertising

1. What are the key conventions that help you identify the print text?
2. What design features help identify the Ill Manors brand?
3. What examples of synergy can you find with the broadcast platform or other print examples?

1. This is the DVD cover for iLL Manors. It uses the typical prints conventions of having the title as the largest piece of text with the name of the director (Ben Drew) right underneath. The use of quotes from reviews and the such is also typical. Also, The certificate for the film is shown in he bottom left corner. In the bottom right corner, The main production company's (Revolver) symbol is seen. A pose is seen by the main protagonist of the film. Even if it was not know that this is the main protagonist, the use of only his picture tells the audience that he is important and a main character of the film. The use of tag-line "A Ben Drew film" may cause some of the audience to go an research about him as they may only know of Drew as Plan B.

2. The design feature which mainly helps identify the iLL Manors brand is Plan B himself. This is because he is mainly celebrated as an artist, not a director. This allows him to prove that he is of a high level of directing to the audience. Another feature is the way Ill Manors is spelt (iLL Manors). This allows the audience to easily distinguish with the brand. The setting of London helps identify the iLL Manors brand as it is familiar to most of the audience already.

3. The main synergy that can be seen is the use of the same main character(s) on the posters. Also, the use of the same text-type. This allows the audience to become familiar with the brand and to be able distinguish it from other popular brands.