Extra paragraph practising case study essay

There are many similarities and differences between the codes and conventions of the media products in this case study. One similarity is how Plan B is represented throughout all platforms. In each platform, such as broadcast (Jonathan Ross show); print (Guardian interview article); e-media (Facebook/Twitter/YouTube page), he is seen as the same 'character', answering questions in the same manner with the same 'rehearsed' answers. He is also seen talking about the same topics and simplistic ideals on each platform. This creates a persona about Plan B. This also allows the audience to familiarise themselves with this specific part of the iLL Manors brand. This may coincide with Medhurst's theory of stereotypes being used as a type of shorthand. Plan B may not be a stereotype, but he may be seen as a type of shorthand for the Ill Manors brand.