Evaluation of Sound Presentation

https://docs.google.com/presentation/d/1-46eGjI3m5Cwf7m6ZKDvnXgJqR7-X3AD1XzVtR_txug/edit?usp=sharing

The Metal - Tenacious D

WWW:

- Great choice of music

- Use of colour very good (fits perfectly)

- Look and feel very good

EBI:

- Design of slides?

- Slightly more images?

- Gender - is heavy metal exclusively male?

- Tenacious D - a metal parody

What I would have done differently:

- I would have put male images as well as feminine images on the contrapuntal slide

- Definitely more images on each slide

- Even though Tenacious D is a parody rock band, I think that the feel of the music still comes through as aggressive and explosive rather than funny.

MIGRAIN analysis of iPhone 5c

Media Language:

From the clip, I can denote that a new mobile phone is being shown. The use of different shots gives a sense of fluidity, especially when the audience can see the working parts of the iPhone being made. The fluidity of the advert is also because of the editing. The detail seen in the advert is due to high-key lighting.

Institution:

This extended trailer is the main way in which the audience can receive information about the product. A lot of simulation is used in the advert, although it looks real. Through this manipulation, this gives the audience a specific way in which they will look at the product, making it seem better and for a higher class of people.

Genre:

It is an advertisement in which a closer look at the manufacturing process is looked at. Unlike normal adverts, it is extended to give even more detail about the new features. From this, I can connote that 'Apple' want the customer to feel that the company has nothing to hide and that they are trustworthy.

Representation:

Because of the image that comes with the iPhone, it seems that all of society feel obligated to buy the iPhone. The constant white background and high-key lighting gives a sense of cleanliness to the iPhone which boosts its image with audiences.

Audience:

The new iPhone 5c is mainly targeted at Asia and Eastern Asia. This is because it is know that Eastern Asia love lots of differing bright colours. However, being the worldwide company it is, 'Apple' can't target a specific area of the world because the product will too popular in all parts of the world.

Ideology and Values:

The messages and values that come with the iPhone 5c are that of flawlessness. Also, this advert makes the audience think that they have to have an iPhone because of the mindset that are put into. A positive value is that the advert is to inform about the product.

Narrative:

This advert has an open narrative. A lot of questions are answered but there are more questions which can only be answered if you buy the product. It is also very much a linear narrative.

The Key Conventions Of The Lord Of The Rings : The Two Towers

Name: The Lord Of The Rings: The Two Towers

Genre: Action Fantasy Epic

Key Conventions:

Lots of bloody action and fighting

Mythological creatures

Love Interests

Friendship is one of the key parts of the film

The clothing is very medieval

Epic action sequences of going to war

The language is very specific to the context and time

Set in a mythical part of the world, which is "Middle Earth"

Damsel in distress

A dark power is looming and growing in force which the good have to fight

A dark being is the ultimate arch enemy

Magic and magical beings such as wizards and the "Balrog Of Olde" (an ancient demon)

Why I chose Media AS and What I Hope to Get Out of it.

So, I chose Media AS because it ties in very well with Music Technology (which is what I want to study at university). Its also a subject I think I can have a lot of fun in, but, still do really well.

I hope to gain quite a few things from the subject. Skills like being able to connote and denote at high levels. Also, being able to use the software(s) that go hand-in-hand with Media to a tremendous degree.

Danyaal Bashir.