MIGRAIN analysis of iPhone 5c

Media Language:

From the clip, I can denote that a new mobile phone is being shown. The use of different shots gives a sense of fluidity, especially when the audience can see the working parts of the iPhone being made. The fluidity of the advert is also because of the editing. The detail seen in the advert is due to high-key lighting.

Institution:

This extended trailer is the main way in which the audience can receive information about the product. A lot of simulation is used in the advert, although it looks real. Through this manipulation, this gives the audience a specific way in which they will look at the product, making it seem better and for a higher class of people.

Genre:

It is an advertisement in which a closer look at the manufacturing process is looked at. Unlike normal adverts, it is extended to give even more detail about the new features. From this, I can connote that 'Apple' want the customer to feel that the company has nothing to hide and that they are trustworthy.

Representation:

Because of the image that comes with the iPhone, it seems that all of society feel obligated to buy the iPhone. The constant white background and high-key lighting gives a sense of cleanliness to the iPhone which boosts its image with audiences.

Audience:

The new iPhone 5c is mainly targeted at Asia and Eastern Asia. This is because it is know that Eastern Asia love lots of differing bright colours. However, being the worldwide company it is, 'Apple' can't target a specific area of the world because the product will too popular in all parts of the world.

Ideology and Values:

The messages and values that come with the iPhone 5c are that of flawlessness. Also, this advert makes the audience think that they have to have an iPhone because of the mindset that are put into. A positive value is that the advert is to inform about the product.

Narrative:

This advert has an open narrative. A lot of questions are answered but there are more questions which can only be answered if you buy the product. It is also very much a linear narrative.