iLL Manors e-media research

Facebook:

The iLL Manors Facebook page has over 30 thousand likes. The top of the page is directly promoting the film and DVD. These posts appeal to the audience of iLL Manors as it allows them to immerse themselves in opportunities that they may not get on other websites. There is much synergy across the different platforms. Such as the competition to win a copy of iLL Manors through Revolver Entertainment's website. This promotes the film as it is being given away for free and it also promotes the distributor as its their 15th anniversary.

Twitter:

Similarly, The twitter page has 3,930 followers. This shows that the audience for this film may not be vast, but they are dedicated. Hash tags such as "#iLLMANORS" and "#MoreLoveLessHate" are being used to create a campaign to tag London. This creates another part of synergy to promote the iLL Manors brand. This also helps target the youth audience for the film as this audience is most likely to be on twitter too.

Instagram:

 Plan B has used the Instagram platform effectively as he has promoted aspects of his advertising campaign and therefore promoted the film through synergy. Plan B has posted up the front cover of a magazine (Q) in which there is an article about him, this informs the audience about the Plan B brand and therefore the iLL Manors brand.

YouTube:

The PlanBUK YouTube channel promotes the iLL Manors brand by showing the music videos of the films soundtrack. The channel also shows videos relating to the Tag London campaign. In the top right of the homepage there are links to the other social networking sites. This creates synergy as it allows audience members to easily jump between sites.