The key features of the website include: the trailer, synopsis, about Ben Drew, stills from the movie, videos, the DVD to buy now, social media links, quotes labelled 'reactions' and links to buy the album. All of these features are included to add another dimension to the whole film experience. Each feature of the website is designed to persuade the audience into going to the cinema to watch the film or buy the DVD. The website makes use of synergy through many methods. This can be through the social networking websites (Twitter and Facebook); or through links to Ben Drew's own website and vice-versa; through the trailers, videos, stills, etc.
The Jonathan Ross show targets mainly main-streamers. These are people who want to 'go-with-the-flow' and not stand out. I think the demographic for this show is from B to E. The Jonathan Ross show used to be broadcast on BBC1 on Fridays at 10:35. Now it is broadcast ITV on Saturdays varying between 10pm and 10:35pm. This show appeals to a much wider audience as many ranges of celebrities appear on the show.
Soccer AM targets mainly main-streamers, but aspirer's aswell. This is because fans of football aspire to be like the footballer. This may just mean being rich and famous, but may mean actually being a successful footballer. I think a demographic of mainly B to E watches this show. Soccer AM is broadcast on Sky1 on Saturday mornings. It used to be broadcast from 9am to 12pm, but now is broadcast from 10am to 12pm. The main audience appeal comes from the football aspect of the show, however, some watch for the celebrities which appear on the show.
Drew talks mainly about politics and society on the Jonathan Ross show. I think he did this because he wanted to get his message out as this show has a much larger audience than other shows. On Soccer AM, Drew talks more about his music and album. I think this is because this show is more laid back with a smaller audience and Drew feels more comfortable here. On The Jonathan Ross show Drew comes across as a bit more serious but humble at the same time. On Soccer AM, Drew is seen with a more comedic approach with more jokes and 'banter'. On both shows, he tries to get his message across even though it may not be the same message.
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