In this radio interview many topics are discussed. Many aspects of Plan B's life and his music, new album and film (iLL MANORS) are discussed. Also, what Drew plans to do later on in his career is discussed.
First, Plan B discusses how he is still putting the finishing touches on his film, Ill Manors. He talks about some of the technical side of things, such as the colour grading and sound design. He also talks about before the film was made and when he was trying to raise finance for the film to be made. He goes on the talk about how he loves directing and telling 'stories' and how it allows him to 'Play God, but in a positive way'. This links back to his TEDx lecture about how society, and specifically, the youth are demonised; and how Drew wants to the show the real side of things.
Next, Fearne Cotton plays a snippet of Plan B's new single: Ill Manors from the album of the same name. After this, they discuss how Drew took inspiration from German hip-hop artist Peter Fox. It heavily samples "Alles neu" by Peter Fox, which itself uses elements from the fourth movement of Dmitri Shostakovich's Seventh Symphony. I think the target audience for this interview is an age range of 16-34 more predominantly the youth. A demographic of B-E may be targeted. Also, a psycographic of mainstreamers may also be targeted. Synergy is achieved through many platforms. Cotton regularly says that this is her 'big' track and that she has been playing it everyday. This promotes Plan B himself which, in turn, promotes the film and album.
First, Plan B discusses how he is still putting the finishing touches on his film, Ill Manors. He talks about some of the technical side of things, such as the colour grading and sound design. He also talks about before the film was made and when he was trying to raise finance for the film to be made. He goes on the talk about how he loves directing and telling 'stories' and how it allows him to 'Play God, but in a positive way'. This links back to his TEDx lecture about how society, and specifically, the youth are demonised; and how Drew wants to the show the real side of things.
Next, Fearne Cotton plays a snippet of Plan B's new single: Ill Manors from the album of the same name. After this, they discuss how Drew took inspiration from German hip-hop artist Peter Fox. It heavily samples "Alles neu" by Peter Fox, which itself uses elements from the fourth movement of Dmitri Shostakovich's Seventh Symphony. I think the target audience for this interview is an age range of 16-34 more predominantly the youth. A demographic of B-E may be targeted. Also, a psycographic of mainstreamers may also be targeted. Synergy is achieved through many platforms. Cotton regularly says that this is her 'big' track and that she has been playing it everyday. This promotes Plan B himself which, in turn, promotes the film and album.
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