Plan B Print Texts: Interviews Analysis

For each text, identify the target audience (demographics/psychographics). How is it attracted?

Then answer the following questions...

1. Why is this platform being used?
2. Do the articles do more than entertain? How?
3. Does this platform allow the audience to participate/contribute?
4. What codes/conventions of print interviews are apparent in the examples?
5. How is narrative used to tell a story in each text?

Target Audiences:
Men's Health:
Men's Health Magasine: http://www.menshealth.co.uk/living/men/plan-b-interview

The target audience for this interview would be 16-35 males.A demographic of A-C2, maybe as far a D would read this text. Also, a psycographic of aspirer's would read this text as they aspire to be in better health.

Guardian:
http://www.theguardian.com/music/2012/jun/07/plan-b-love-directing-art-lives

I think an older age range is targeted here. A demographic of A-C1 is targeted.

Shortlist:
http://www.shortlist.com/entertainment/music/plan-b-my-songs-are-all-about-real-life

An age range of 15-28 is targeted here. a demographic of B-D is targeted as well as mainstreamers.

1. This platform is being used because it allows the writer to convey a message different to most other platforms. Also, more questions are asked about Drew's background which suggests a different take on interviews.

2. These articles do more than entertain, they also inform a great deal. For example, Men's Health may have asked Drew for an interview as he had to lose a lot of weight for one of his films (The Sweeney). This allowed the magasine to ask mainly about his motivation and regime. These article entertain as well because of the way speech is worded. The articles show what Drew said, word for word, how he said it. This included swear word at points which may entertain the audience.

3. These articles don't allow much participation or contribution in their paper forms. However, if the article is read online through e-media, then the audience can comment on the articles.

4. There are many codes and conventions of print interviews. The ones apparent in these examples are: At the top there is a short few line with a very summarised background of Drew. There is also a short review of his new film iLL Manors. He is then asked about some specific background. Next, a question about his music/ album is asked and what kind of hard work went into that. He is then asked about what is was like to work with certain famous actors. I also found that Drew is asked/talks about the turning point in his life.

5. In Men's Health, narrative is used to tell the story of Drew;s success in losing weight for his role. This hooks in and persuades the reader as they want to know what they can do to lose weight. In the Guardian article, Drew almost tells the reader a story of how he grew up and how he came to success and the turning point in his life. In the Shortlist interview, a more mainstream take is shown. With answers about fans and collaborations.