Plan B TEDx Lecture

I think Plan B's beliefs are to not judge a book by its cover. He also says to think about what a person might have gone through or been brought up through to be the person they are today. He also believes that society and politics have demonised the youth today as the media just want us to know what they choose, and sometimes not the real side to the story. A prime example of this is when Plan B talks about a story from when he was filming iLL Manors. The story was about how a group of drug-dealers were about to beat up Ben Drew and how Drew stood his ground which in turn let another group of drug dealers to come to the aid of Drew. From what Drew tells, the media left out the best, and good, part about standing his ground and just focused of the group of drug-dealers about to "kick [his] head in"

I think the target audience of the lecture is people of the socio-demographic of E, D, C1,C2. This is because Plan B talks mainly about children with backgrounds similar to his. However, I think that mainly the middle class are present at this lecture as The Guardian newspaper organises these lectures and the main readers of this newspaper is the middle class. This group would come under the psycographic of aspirer's as they aspire to know more about situations that are foreign to their own. This is different to the psycographic of Drew's films.

Drew says that the media twist the truth to meet their own gain. He also said that they only tell parts of the whole story as I explained in the above paragraph. This links back to Cohen's theory of 'Folk Devils' and how the media is demonising the youth into a 'Folk Devil' and how the media is stereotyping he youth into being a pain and a disturbance.