iLL MANORS Trailer Analysis

In a film trailer, the general codes and conventions are showing what genre the film is, perhaps through pace of editing (e.g. fast-paced editing for action trailers), and establishing a storyline. The end of a trailer is always the climax, mostly through a montage made up of the most exciting parts of the film itself.

Once the trailer is made, the studio will then distribute said trailer to the public through a variety of platforms. Such platforms can include the films website, YouTube, before movies in the cinema, TV and/or social networking sites.

In iLL MANORS, trailer codes and conventions are used by giving an overall summary of what the film is about. This is seen throughout the trailer (drugs, guns, gang-life, prostitution). Also, A voice-over is used to help explain what is happening on screen. The soundtrack is original and the aggressiveness of the soundtrack helps keep the audience stimulated and it feels very pumped. The title of the film is shown at the end followed by the date of release as well ad quotes from reviews.

I think the movie's target audience is generally young, around 16-30. The social demographic of E, D, C1 and C2 is also part of this target audience. An alternative target audience may be the middle class as this class may want to aspire to knowing about such situations that are explored in the movie. I think the unique selling point of the trailer is the original soundtrack used to narrate the trailer. The trailer is edited together at a relatively fast pace, but the audience can still make out important parts of scenes. The constant showing and use of drugs, guns, gang-life and prostitution allows the audience to put together a narrative. The main protagonist is the first character to be seen in the trailer. This shows to the audience the importance of this character from the off. Other main characters are shown throughout the trailer, even Plan B himself makes a quick appearance. This lets the audience recognise who's film this is and who directed it. The release date is shown at the end of the trailer for "June 6th". The voice-over is actually part of the soundtrack released off the back of the film. It allows a two birds to be killed with one stone. The soundtrack/narration is done by Plan B.